While third-party platforms like Uber Eats, Deliveroo, and Just Eat are great for finding new customers, they can be expensive partners. This guide explains how to use those platforms as marketing tools while transitioning your loyal customers to Zapiet Eats to keep more of your hard-earned money.
Think of marketplaces as advertising
It is helpful to view third-party marketplaces as a sales channel rather than a long-term home for your loyal customers. Think of the high commission fees as a marketing cost, similar to spending money on Google Ads or physical leafleting.
The goal is simple: let the marketplace help a new customer discover your food, then use Zapiet Eats to ensure they return directly to you.
The math: why direct ordering wins
The financial difference between a marketplace order and a direct order through your Shopify store is significant.
Feature | Third-party marketplaces | Zapiet Eats |
Average commission | ~30% per order | $0.10 per order |
Customer data | Often hidden from you | You own the data |
Brand control | Limited | Full control |
Example: On a $50 order, a marketplace might take $15.00 in commissions. With Zapiet Eats, your app fee is just $0.10. That is $14.90 back in your pocket for every single order.
How to convert marketplace customers to direct diners
Once a customer has discovered you on a third-party app, you want their next order to happen on your Shopify site. Here are a few proven ways to encourage that shift:
In-bag flyers: Include a small, professionally printed card in every marketplace delivery bag. Use a clear message like: "Loved your meal? Order directly from our website next time and get 10% off!"
Receipt messages: Most receipt printers allow you to add a custom footer. Add your website URL and a reason to visit, such as exclusive menu items only available on your site.
Direct-only incentives: Offer a small, low-cost "thank you" item (like a free drink or a side of fries) that is only available for customers who order via your Shopify store.
Loyalty rewards: Remind customers that they can only earn loyalty points or rewards when they order directly through your official store.
By using marketplaces to find new people and Zapiet Eats to keep them, you build a more sustainable and profitable restaurant.